There are a whole range of digital marketing activities that a small business can utilise to help grow its audience online.
One of the lower-cost methods of doing this is by email marketing, despite this method having been around for quite some time.
Even with social media more widely used, email marketing can still be hugely effective.
An effective email marketing campaign is more than sending weekly or monthly newsletters.
By creating engaging marketing campaigns, you can gain more email contacts, more website visits and repeated visitors all at once, strengthening your relationship with existing customers and attracting
new potential customers.
Maintaining and growing your email contacts is vital.
Here are some top tips for getting the right email addresses and forging new relationships with audiences – without having to spend huge amounts
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